Datassential, the leading food and beverage intelligence platform connecting consumers with the industry, today announced the debut of Datassential One, the most comprehensive intelligence platform for the food and beverage industry, as well as an all-new Social Listening feature.
Datassential One unlocks access to the best in menu and consumer intelligence, benchmarking, and sales intelligence. "Datassential One is our boldest step forward — bringing every insight, signal, and solution under one roof,” Datassential CEO Jim Emling said. “It’s not just a better way to work; it’s a smarter way to lead in a fast-changing food world.”
This all-in-one, full subscription model empowers foodservice professionals to track, analyze, and understand emerging trends—all in one place, backed by the clarity of comprehensive expert intelligence and AI-powered forecasts.
Without the full picture, foodservice professionals miss out on critical pieces of insight—whether it’s how consumers feel about a certain food, flavor or brand metric, valuable pricing insights, critical market intelligence, or deeply researched reports that cover everything from emerging trends to tariffs and large-scale industry insights.
Introducing: Datassential Social Listening
The introduction of Datassential One is accompanied by the debut of Datassential Social Listening, created exclusively for food and beverage professionals.
Datassential Social Listening cuts through the noise to surface actionable food, flavor, and beverage insights directly from major social platforms. By filtering and analyzing conversations from TikTok, Pinterest, Reddit, X, YouTube, and Instagram, Datassential Social Listening delivers curated, ingredient-level intelligence — helping brands catch emerging trends before they go mainstream.
Social Listening allows food and beverage companies to see where a flavor, ingredient, or menu item trend has gone (20+ years of history), where it's going (AI-powered with 98% accuracy) and now, what consumers are saying about it, all in one place.
Here are some examples of the data that can come from Social Listening.
Paper Plane
The Paper Plane has been touted by publications as the "drink of 2025." Using Social Listening, Datassential is able to answer the question: "Is the paper plane truly taking off?” Here's what they found:
- After a brief dip, social mentions of the paper plane are trending upwards again and reached a 14-month high in social mentions (across platforms) in February.
- Specific word associations are suggesting bartenders are trying new spins and ingredient swaps on the drink.
- Twin Peaks made their own version in February, contributing to the social discussion surrounding the cocktail.
Carajillo Cocktail:
- Identified as an early-stage trend.
- Social data showed a strong regional surge in Texas.
- Posts mention "espresso martini" more often than the cocktail’s own base spirit—hinting at a coattail effect.
Cold Foam vs. Pumpkin Spice Latte:
- Cold Foam had more 2024 mentions than PSL (12,585 vs. 11,504).
- 94% of sentiment is positive—compared to 85% for PSL.
- Indicates a lasting shift in coffee preferences.
With Datassential One and Social Listening, food and beverage industry professionals have a deep understanding of the present - and a far clearer view of the future than ever before. The result is a seamless, uncomplicated view of social data, menu insights, and consumer preferences — so foodservice professionals of all types can move at the speed of social, decode behaviors, and drive smarter, faster innovation.
"In an industry where complexity is the norm, Datassential One delivers insights with simplicity and without compromise,” CEO Emling added. “It’s the most advanced and comprehensive intelligence platform ever built for food and beverage — and it's designed to grow with our customers."
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