Vibe's closing keynote promises to be a fun peek behind the scenes of celebrity involvement in brand launches and product development. Archer Roose’s Founder and CEO Marian Leitner-Waldman will be in conversation with Chief Creative Officer and well-known film actor, producer, and director Elizabeth Banks to address Drinking Our Way to a Cleaner Planet.
The interview-style discussion is designed to create an “aha” moment for businesses to think outside the bottles, and Marian and Elizabeth will delve into various relevant topics, including:
- The importance of thoughtful alternative packaging due to global warming.
- On-premise challenges such as staffing, margin protectors/enhancers, fast to service, and one-on-one inventory management.
- How Archer Roose’s efforts around sustainability work to align with their wider mission to create a better future for our planet while democratizing the wine industry.
- What attracted Elizabeth to Archer Roose, how it aligns with her brand ethos, the importance of sustainability in her line of work, and how that translates to her life.

The keynote will take place on March 1 at 10:25 am PST. The Vibe 2023 conference will be held from February 27-March 1, 2023 at the Sheraton San Diego Hotel & Marina in San Diego, California. All operators interested in attending Vibe Conference 2023 are asked to complete the online qualification form as part of the new registration procedure to streamline the operator approval process.
Plan to Attend or Participate in the Vibe Conference, Feb. 27 – March 1, 2023
To learn more about the latest trends, issues and hot topics, and to experience and taste the best products within the on-premise beverage community, plan to attend the Vibe Conference, Feb. 27 to March 1, 2023 at the Sheraton San Diego Hotel & Marina. Visit VibeConference.com.
To book your sponsorship or exhibit space at the Vibe Conference, contact:
Fadi Alsayegh Sales & Sponsorships Email: falsayegh@questex.com Phone: 917-258-5174
Donna Bruns Sales & Sponsorships Email: donna@vibeconference.com Phone: 936-522-6932
Charlie Forman Sales & Sponsorships Email: cforman@questex.com Phone: 845-262-1041
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