Vibe Conference today announces that submissions are officially open for the 2026 Vibe Vista Awards. Vibe Conference is the premier on-premise beverage event for leaders and executives across national on-premise chain accounts spanning multi-concept restaurants, entertainment venues, casinos, concessionaires, cruises, hotels, and airlines.
The Vista Awards are the industry's definitive benchmark for beverage programming excellence across the on-premise hospitality sector. The awards program celebrates operators that use strategic menu development, staff training initiatives, innovative service delivery models, and more to make a measurable impact on revenue, guest satisfaction, and market differentiation.
Previous winners have included industry-leading operators who have set new standards for innovation and execution in beverage programming, including Applebee’s, Delta, Marriott, Royal Caribbean, and more.
The 2026 Vibe Vista Awards will recognize outstanding achievements across 10 categories:
Best Beverage Menu
Best Adult Alcohol-Free Beverage Program
Best Beer Program
Best Spirits Program
Best Wine Program
Best Beverage Limited Time Offer
Best Overhaul of Beverage Program
Best Overall: Airlines
Best Overall: Cruise
Best Overall: Hotel
Best Overall: Multi-Unit Chain Restaurant
"The Vista Awards represent the highest standard of achievement in beverage programming," said Brandy Rand, Vice President, Hospitality Group at Questex. "Each year, we see innovative approaches that not only drive profitability but also elevate the guest experience and set new benchmarks for the entire industry."
Entries are evaluated by a panel of industry experts based on uniqueness, performance metrics, marketing strategies, training and service excellence, guest impact, and more.
Submissions are now open. Complete guidelines and submission requirements are available online.
The Vibe Vista Awards continue to elevate industry standards while recognizing the strategic thinking and operational excellence that drive success in today's competitive beverage landscape.
Submissions will close on November 10, 2025. Finalists will be notified on January 9, 2026, and winners will be recognized live at the Vibe Conference.
Vibe Conference 2026 will take place February 23-25, 2026 at Town & Country Resort in San Diego, California.
Contact us now to secure your program for the 2026 Vibe Conference:
Fadi Alsayegh, Sales & Sponsorships, (for companies M-Z), Email: falsayegh@questex.com Phone: 440-454-0239
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