Over the last few years, the on-premise industry has seen a resurgence in popularity of the martini. Spurred on by the incredibly successful espresso martini, gin and vodka variations, dirty and dry types, and even flights of "mini-tinis" have also taken center stage on menus.
According to CGA by NIQ’s exclusive On Premise Cocktails Report released late last year, martini sales are on the rise. The report shows a fifth (20%) of cocktail consumers (across all age groups) drink martinis in bars and restaurants. It's also a cocktail with a high profit margin. CGA's report showed the martini has the fourth highest average outlet value velocity at $606, the fifth highest outlet ticket count, and the sixth highest average selling price at $14.50.
All this to say—martinis need to be on your menu! Whether it's a limited-time offering of a martini flight, or the tried-and-true recipes, this sophisticated cocktail is a winner with guests.
Find a roundup of martini recipes below!

Hpno-tini
Ingredients:
2 oz Hpnotiq
1 oz Deep Eddy Vodka
Splash of Lemon
Directions:
Shake ingredients with ice.
Strain into a chilled martini glass.
Garnish with a lemon peel (optional).

Sorry, Not Sorry (Pepperoni Pizza Martini)
Ingredients:
3 oz pepperoni, oregano, garlic infused vodka
1 ½ cherry tomatoes
1 basil leaf
pinch or half bar spoon of crushed red pepper
bar spoon of Dirty Sue Premium Olive Juice
Directions:
For the infused vodka:
- Sautee 12 pieces of quality pepperoni
- Put all grease and pepperoni into a glass jar
- Add a 750ml bottle of quality vodka
- Add 1/2 Tbsp dried oregano and 3 peeled whole garlic cloves
- Close jar
- Let sit for 2 hours
- Put in freezer overnight
- Remove any of the fat and fine strain the rest back into the empty vodka bottle
For the rim:
Fried pepperoni: Have the kitchen fry some pepperoni pre-shift until pretty crispy, almost as easy - Sautee some pepperoni until mostly crispy.
Baked parm: In a flat single layer, spread some grated parmesan cheese on a baking tray. Bake in oven until color starts to slightly brown. Remove and let cool.
Ground up some of the pepperoni and mix with dried parm. Use this to rim the glass.
For the cocktail:
- Muddle tomatoes
- Add all other ingredients
- Shake well
- Fine strain
- Rim a chilled martini glass with fried pepperoni/dried parmesan cheese**
- Garnish with 1 Dirty Sue Double Stuffed Olive (garlic/jalapeno) and 1 cube of Mozzarella cheese separated by one fried piece of pepperoni and a basil leaf sprig.

Empress Martini
Ingredients:
2 oz Empress 1908 Indigo Gin
1⁄2 oz Lillet Blanc
Grapefruit Twist
Directions:
Shake and strain into a chilled martini glass.
Garnish with a grapefruit twist.

Saltie Martini
Ingredients:
3 oz of Gin or Vodka of choice
.5 oz Dirty Sue Premium Olive Juice
Directions:
- Build all ingredients in a cocktail shaker.
- Shake vigorously, fine strain into a Nick & Nora glass with any excess going into a side car.
- Place Nick & Nora glass on the tray and the side car in the little bucket of ice.
- Carefully place a small dollop of caviar on olives and onions.
- Serve to the guest to enjoy.

Cincoro Espresso Martini
Ingredients:
2 oz Cincoro Reposado Tequila
1 shot espresso, freshly pulled and slightly cooled
.75 oz Mr. Black or coffee liquor
Dash of agave
Directions:
- Combine all ingredients into a shaker.
- Add ice and shake vigorously until very cold.
- Double strain into chilled cocktail glass.
- Garnish with three coffee beans.
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