Martini & Rossi, the leading name in Italian winemaking and a purveyor of high-quality aromatized and sparkling wines, introduced its premium range of Non-Alcoholic Aperitivo*, presenting “a balanced and sophisticated, moderate approach to yearlong consumption,” according to the company.
Meticulously developed with the highest quality craftsmanship, Martini & Rossi said its master blenders have worked to create a full-flavored, Italian-style, dry spirit, inspired by the 150 years of Martini & Rossi expertise in wine and herbs, to instantly transport consumers to the hills of Italy.
Available in two fresh tasting and distinct flavors, Martini & Rossi Non-Alcoholic Floreale contains a light tasting and botanical flavor profile, paired with delicate notes of Chamomile. Martini & Rossi Non-Alcoholic Vibrante offers a fruity, balanced Aperitivo option, with notes of Italian Bergamot Oranges.
Martini & Rossi noted that there’s an increasing demand for fresh tasting, moderate beverage options, and there’s a recent rise in sober-curious consumers. Thus, Martini & Rossi’s Non-Alcoholic Aperitivo was born out of a heightened desire for more mindful cocktails that are brimming with vibrant flavor.
Specifically designed for those who sip mindfully, without sacrificing quality and taste, the Martini & Rossi Non-Alcoholic Aperitivo range offers an ABV of less than 0.5 percent alcohol and contains no artificial ingredients or flavorings. Both variants are gluten free and made without compromise, with the alcohol being gently removed and naturally infused with a masterful blend of botanicals from around the world.
Marking the heritage brand's 100th year anniversary of becoming the first Italian company to export a non-alcoholic vermouth to the United States., with its non-alcoholic Sparkling vermouth and Dry vermouth, Martini & Rossi is no stranger to the no/low alcohol trend that has boomed over the past few years.
According to data from the Martini & Rossi parent company, Bacardi Limited, and its 2022 Cocktail Trends Report, 58 percent of individuals globally are drinking more non-alcoholic and low-ABV cocktails in comparison to the previous year.
“We are so excited to debut our Martini & Rossi Non-Alcoholic Aperitivo,” said Fabio Raffaelli, Martini & Rossi North American Brand Ambassador. “Awareness is growing that you no longer have to compromise on taste to enjoy no-to-low proof cocktails. More people are introducing moderation into their lifestyle and finding new ways to host and celebrate with friends, while also adopting a more mindful approach to spirits. These options are the perfect addition to any cocktail-lovers' drinks cabinet and something that everyone can enjoy.”
In support of the art of mindful drinking, Martini & Rossi introduced its Mindful Hosting Cocktail Kit in collaboration with Cocktail Courier, featuring Martini & Rossi Non-Alcoholic Aperitivo Floreale and Vibrante. The kit includes everything one need to enjoy 16 non-alcoholic cocktails, including glassware and “The Good Spirited Mindful Hosting & Cocktails Guide” created by family-owned Bacardi.
Martini & Rossi Non-Alcoholic Aperitivo is currently available in select markets and in Europe with a SRP of $19.99 USD for 750mL, and will be expanding nationwide in 2023.
To learn more about Martini & Rossi, visit Martini.com.
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