Dry January may mark a lot less imbibing for your customers, but it doesn't have to mean your bottom line is lessened too. In fact, Dry January is the perfect time to roll out new non-alcoholic recipes on your menus.
Do you already have a non-alcoholic section on your menu? Consider freshening it up with some new additions.
Has your bar/restaurant not taken the dive into non-alcoholic cocktails yet? Use this month to set up a zero-proof section on your menu.
If you're still not sold on the non-alcoholic boom amongst consumers, consider that according to a recent study by Veylinx, nearly 4 in 10 drinkers are currently trying to reduce the amount of alcohol they drink. What's more, 50% of respondents said they would drink less if there were better non-alcoholic options. What consumers are looking for most in those non-alcoholic options are flavor and a lower price, according to Veylinx.
The demand is there—it's up to your bar or restaurant to meet it with unique non-alcoholic offerings. We'll help you get started with these great non-alcoholic recipe options!

Matcha Mint Garden & Tonic Recipe
Ingredients:
1.5 oz Seedlip Garden
1.5 oz mint simple syrup (recipe below)
1 oz fresh pressed green juice
1 oz lime juice
1 T unsweetened matcha powder
Tonic
Garnish: sliced cucumber and mint sprig.
Mint Simple Syrup
1 cup turbinado sugar
1 cup boiling water
1 cup fresh mint leaves
Stir over heat until sugar dissolves. Let sit overnight.
Directions:
- Shake all ingredients with ice.
- Strain into a goblet glass filled with ice.
- Top with tonic.
- Garnish with sliced cucumber and mint sprig.

Photo: Eugene Lee
The Apothecary
Ingredients:
Slice of serrano chili
1.5 oz Three Spirit Liverner
0.75 oz fresh-squeezed lemon juice
0.5 oz rosemary simple syrup
3 oz tonic water
lemon peel
Sprig of charred rosemary
Directions:
- Smash a slice of serrano chili at the bottom of a cocktail tin.
- Add the Liverner, lemon juice, rosemary simple syrup, and ice, then shake.
- Pour over ice into a wine glass, top with tonic water.
- Express a lemon peel over the drink, then wrap the peel around a sprig of charred rosemary to garnish and serve.

Moon Rocks
Ingredients:
½ oz Fresh Lemon Juice
1 oz Monin Blue Cotton Candy Syrup
2 oz Sprite
Top w/ Pineapple Juice
1 package of Pop Rocks for garnish
Directions:
- Build all ingredients in a Collins glass over fresh ice and then layer Pineapple Juice on top.
- Garnish with Pop Rocks clipped to the glass

Lychee Cooler
Ingredients:
3 oz of lychee puree
1 oz of grapefruit juice
¾ oz of elderflower syrup (d’arbo)
½ oz of lime juice
1 each grapefruit peel
Directions:
- Add all ingredients to an ice filled cocktail shaker.
- Shake vigorously (20 times).
- Pour into iced filled glass
- Garnish with a grapefruit peel and serve.

Jablonski Spritz
Ingredients:
2 oz martini vibrante
1 oz fever tree soda water
Splash of french bloom "le blanc"
Garnish: firesticks
Directions:
- Fill a wine glass with ice cubes.
- Add martini vibrante and fever tree soda water
- Top with french bloom "le blanc”
- Give it a quick stir
- Garnish with an orange wedge

Cherry Lime Rickey
Ingredients:
½ cup tart cherry juice
Juice of 1 lime (at least 2 tbsp.)
1 packet Sweet’N Low® zero calorie sweetener
Club soda
Lime wedge, for garnish, optional
Directions:
- In a measuring cup, combine the cherry juice, lime juice, and Sweet'N Low®.
- Stir to dissolve the Sweet'N Low®.
- Fill a tall glass with ice.
- Pour in the cherry juice mixture.
- Top with the club soda.
- Serve with a straw, garnished with the lime wedge, if desired.

To the Bus!
Ingredients:
.75 oz. Ritual Tequila
1 oz. Orange Juice
1 oz. Pineapple Juice
.75 oz. Jalapeno-Cilantro Reduction
.5 oz. Grenadine
Top with Sparkling Water
Directions:
- Add all ingredients to a cocktail shaker except grenadine and sparkling water.
- Shake for 10-15 seconds.
- Add grenadine to the bottom of the glass.
- Add crushed or pebble ice.
- Strain liquid from cocktail shaker into the glass on top of the grenadine and ice.
- Top with sparkling water.

Sin City Sober
Ingredients:
2 Fresh Strawberries
5 Mint Leaves
0.75 oz Lemon Juice
0.75 oz Simple Syrup
4 oz Still Water
Strawberry + Mint Sprig Garnish
Directions:
- Muddle mint leaves and strawberries in a shaker tin.
- Add lemon juice, simple syrup, still water, and shake.
- Pour into a Collins glass.
- Garnish with a strawberry and mint sprig.

White Peach Granita
Ingredients:
2 oz. The Perfect Purée White Peach Puree, thawed
3/4 oz. simple syrup
3/4 oz. fresh lemon juice
Pinch of white pepper
Mint
Directions:
- In cocktail shaker combine all ingredients with ice.
- Shake and serve on the rocks.
- Garnish with fresh sprig of mint and white pepper.

Ginger Bog
Ingredients:
4 oz Barritt's Ginger Beer
4 oz Cranberry Juice
Dash of bitters
Optional garnish of an orange slice

Lillet Rosé Spritz
Ingredients
3 parts of Lillet Rosé
3 parts of Soda Water
Recommended garnish: slice of grapefruit and/or orange
Directions:
- Build Lillet Rosé and soda water over ice
- Strain into a white wine glass filled with ice.
- Garnish with either a slice of grapefruit and/or orange.

Classy & Fabulous
Ingredients:
2 oz. Cold Brew Coffee
1 oz. Coco Lopez
1 oz. Coconut Milk
Toasted Coconut Flakes
Directions:
- Pour ingredients into highball glass.
- Add ice.
- Gently stir.
- Garnish with toasted coconut flakes.

NO-groni
Ingredients:
1 oz Seedlip Garden 108
1 oz Pentire NA Apertif
1 oz Lyre's Apertif Rosso NA Red Vermouth
Directions:
- Fill a mixing glass with ice.
- Pour 1 oz Seedlip Garden 108, 1 oz Pentire NA Apertif, and 1 oz Lyre's Apertif Rosso NA Red Vermouth into the mixing glass.
- Stir all the ingredients together thoroughly to chill the mixture without diluting it excessively.
- Strain the mixture into a coupe or Nick & Nora glass, using a strainer to separate the liquid from the ice.
- Garnish the mocktail with an orange twist, expressing the citrus oils over the drink by giving it a gentle twist.
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To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo 2024 in Las Vegas. Visit BarandRestaurantExpo.com.
To book your sponsorship or exhibit space at the 2024 Bar & Restaurant Expo, contact:
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Tim Schultz (for companies H to Q) e: tschultz@questex.com p: 917-258-8589
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