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Operations
Food & Beverage
Marketing
People
Guest Experience
Tech
Chains
Resources
Events
Subscribe
Bar & Restaurant News
Bar & Restaurant Expo
Bar & Restaurant Expo Texas
Vibe
World Tea News
World Tea Expo
World Tea Academy
Advertise
L.J. Trope & Co.
Marketing
The Problem with Chasing Unicorns
It’s fine to create a promotion that departs from the expected, but without adhering to several best practices it will be doomed.
David Klemt
Apr 30, 2018 11:48am