Robin Leach’s days of ending “The Lifestyles of the Rich and Famous” with his signature sign-off, “Champagne wishes and caviar dreams” may be over, but for guests enjoying a night out at Red Square, Las Vegas’ Russian-themed nightlife and dining destination at Mandalay Bay, caviar dreams come true nightly.
General manager Kari Olsen came up with a way to entice guests to order more cocktails two years ago by coupling group drink orders with free caviar.
For every four Russian Standard Platinum cocktails purchased (totaling $17 a piece), guests receive one free ounce of Marky’s Caviar with all the condiments. The deal runs Monday through Friday from 4-6 p.m. in the bar/lounge area.
“We have no plans on stopping this,” Olsen says. “Guests love the promotion. It’s a $65 value, and you can’t find free caviar anywhere! This also allows guests who have never tried caviar to do so without paying big ticket prices.”
The main marketing effort for the promotion has been magazine ads, particularly in VEGAS magazine. Additionally, there have been commercials on the Travel Channel, e-mail blasts and a poster in front of the restaurant.