CHICAGO (Feb. 1, 2010) – In 1864 in Enniscorthy, Ireland, George Henry Lett brewed the first batch of a full-bodied, red-colored lager that would eventually become known as George Killian’s Irish Red. More than 145 years later, this distinctive, delicious beer is still brewed in the tradition of the original family recipe. To celebrate its Irish roots during St. Patrick’s Day, the brand is giving consumers a chance to win a home in Enniscorthy, Ireland, the birthplace of George Killian’s Irish Red.
“I’ve enjoyed many memorable St. Patrick’s Day celebrations throughout my 82 years, but I can only imagine the festive party that will be thrown this year by the lucky person who may win this grand prize,” said George Killian Lett, great-grandson of the beer’s founder. “I assure you, Enniscorthy, Ireland is a lovely place to live, and I vow to be a polite neighbor.”
Now through March 17, Killian’s bottles in specially marked packages will feature an entry code under each cap. Legal-drinking-age consumers can use the code to register at www.GeorgeKillians.com for the chance to win the Grand Prize: a home in Enniscorthy, Ireland (in the form of a check for $250,000). In addition, participating retail locations will distribute promotional cards featuring an entry code. For complete official rules and details on how to enter the “Deliciously Irish Sweepstakes” without purchase, visit www.GeorgeKillians.com.
To celebrate this unique St. Patrick’s Day promotion, George Killian’s Irish Red is unveiling a Facebook page (www.Facebook.com/GeorgeKillians), where fans can learn more about the promotion, view exclusive videos and share their love of this “Deliciously Irish” brew.
George Killian’s distinctive ruby-red color comes from slow roasting caramel malts, which results in a surprisingly smooth, distinctively malty, clean, creamy lager – perfect for St. Patrick’s Day or any other day. More information is available at www.GeorgeKillians.com.