Summer’s heating up, and your profits should be too. Here’s a list of well-known and obscure “holidays” in August for you to build a successful promotion around. Need a last-minute promo for July? Check out the calendar online at www.nightclub.com/JulyPromotions. And if you’ve got a successful promotion you’d like to share for inclusion in a future issue or online, e-mail us information and photos at NCBProfitablePromos@questex.com.

August is…

Happiness Happens Month

August 1
Jerry Garcia Birth Anniversary (1942)
Girlfriends’ Day
Sisters’ Day

August 4
Barack Obama’s Birthday

August 5
“American Bandstand” TV Premiere Anniversary (1957)
National Underwear Day

August 6
National Root Beer Float Day

August 9
PGA Championship

August 12
Vinyl Record Day

August 13
Blame Someone Else Day

August 15
Best Friend’s Day
National Relaxation Day

August 16
National Rum Day

August 17
Clinton’s “Meaning of ‘is’ is” Anniversary

August 20
National Men’s Grooming Day

August 25
National Whiskey Sour Day

August 26
Women’s Equality Day

August 29
Michael Jackson
Birth Anniversary
(1958)