In just under 2 weeks we’ll be deeply entrenched in the relationship pressure cooker that is Valentine’s Day. Couples will be counting on you to deliver top-notch service, create a romantic atmosphere, and facilitate the romance.
As far as food is concerned, if you have a kitchen you can create a price fixe menu for couples: an appetizer, an entrée and dessert paired with a beer selection, cocktail or wine. If you don’t have a kitchen but have a good relationship with a restaurant or even food truck, consider teaming up for some shareable items and desserts. It’s Valentine’s Day so think about food items that couples can share. Anything small plate and chocolate will likely do very well.
Couples don’t have exclusive rights to Valentine’s Day, regardless of what they may think. There are plenty of singles out there who will be hitting the bars to mingle and meet new people. This is one of the best holidays to host a singles event. Create a cocktail menu featuring your signature drinks or classics renamed for the occasion. Just think about the standard Valentine’s Day tropes and go from there: Cupid, arrows, hearts, etc. Red, pink, and bubbly drinks garnished with strawberries and raspberries are definitely the way to go.
Of course, Valentine’s Day isn’t everyone’s favorite holiday. There are people who absolutely loathe this day. Well, if you’re creative enough you can draw them into your bar with an anti-Valentine’s Day party. We’re all familiar with Valentine’s Day themes and symbolism so just turn everything on its head: black hearts, broken hearts, broken arrows… Rename signature drinks to fit the theme and tie everything together.
Regardless of which direction you choose, remember to shout about your promotion via each and every one of your social media channels. If you get on the ball now, you can probably get your distributors and brand ambassadors in on the action.
Looking for some Valentine’s Day cocktail inspiration? Try one of these themed recipes from our extensive and ever-expanding collection. Cheers!
The Reyka Cranberry Apéritif is made with Reyka Vodka from Iceland.
For the scotch drinkers out there, the Drambuie Cupid’s Bow features 10 drops of Ardbeg.
Sailor Jerry’s Cherry on the Dashboard is a spiced rum cocktail made with Ancho Reyes Chile Liqueur and Champagne.
Dia del Amor is a Valentine’s Day cocktail that uses St-Germain, chili salt and hot sauce.
This cocktail, Cupid’s Cup, is made with sparkling rosé, vodka, St-Germain and muddled strawberry.
Chocolate and bubbles are always hits on Valentine’s Day. The MARTINI Chocolate Cupcake is made with Prosecco, Angostura bitters, brown sugar and cocoa powder.
The French Kiss looks as great as it tastes, made with St-Germain, Aperol, gin and sparkling rosé.
Who doesn’t want a little hanky panky on Valentine’s Day? The Hanky Panky is made with equal parts Rosso Vermouth and Bombay Sapphire.
The Ruby Rose Spritzer from CliQue Bar & Lounge in Las Vegas features 50 Bleu Vodka and Champagne.
Looking for something that looks great in a mason jar? The Cherry Love Bite is a simple combination of vodka, Red Bull, Sprite and sweet and sour mix.