Marketing

Halloween Promotions to Scream About

Happy Halloween! If there's one holiday that should motivate you to scare up some great promotions, Halloween is it. Here are 6 great Halloween party
Operations

Educating Customers Builds Loyalty

Bars with impressive beverage programs can be intimidating to guests. They can also serve as an excellent educational environment. An educated, inform
Food & Beverage

Crown Royal Becomes First Spirits Brand to Include Serving Facts Panel on Packaging

Cases of Crown Royal which include maco-nutritional information on the packaging have begun to be shipped by Diageo. Crown Royal is the first alcohol
Food & Beverage

Sip On Cocktail History with STUDEBAKER

Diageo brand Studebaker has announced a brand-new premium line of bottled whisky cocktails. Studebaker Old Fashioned and Studebaker Manhattan are made
Food & Beverage

Campari America Launches New Cynar 70 Proof

Campari America has released a new version of bittersweet artichoke liqueur Cynar: Cynar 70 Proof. Made from the same 13 infused herbs and plants, Cyn
People

Ruth's Chris Steak House Celebrates 50th Anniversary with Top Rated Wines of the World Dinner

Top rated wines and spirits from around the world will be paired with courses inspired by each country at a "Top Rated Wines of the World Dinner" on O
People

Patron Introduces 'Know Your NOM' Tequila Education Tool

New tequila brands are being brought to market at a breakneck pace, making it difficult for consumers to to know the origins of a particular bottle. P
People

Harlen Wheatley Named the First Master Distiller of the Year at Icons of Whisky America Awards 2016

Harlen Wheatley, master distiller for Buffalo Trace Distillery, received Whisky Magazine's first ever Master Distiller of the Year award at the 2016 I
Food & Beverage

Sofitel Hotels Promote French Luxury

With so many venues marketing their wine programs, for a luxury hotel chain to stand out calls for bespoke programs that fulfill customers' needs. Sof
Food & Beverage

A Cocktail Dinner That Works

Cocktails and food are often paired but rarely are the marriages made in heaven. But Shingo Gokan at NYC's Bar Seki and Sushi Seki made it work like a

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