Operations Jim Beam Establishes Revolutionary Bourbon-making Process With Release of Devil's Cut Jim Beam debuts Devil's Cut, a premium bourbon whiskey created using a proprietary process that extracts the liquid trapped inside the wood of the bou
Operations Mercy Hangover Prevention Beverage Debuts at Manhattan Cocktail Classic Mercy, a custom blend of amino acids, anti-oxidants and vitamins, is formulated to replenish key nutrients and jump-start the bodya s natural defense
Operations Full Sail Brewing Releases New Brewmaster Reserve Beer Full Sail Elevation Imperial IPA, Full Sail Brewing's new Brewmaster Reserve release, has a full malt body that is elevated by the richness of hop fla
Operations The Release of Ready-to-Serve Baileys Mudslide Kicks Off the Summer R&A Bailey & Co is introducing Baileys Mudslide, a ready-to-serve cocktail offering with the delicious flavor of Baileys Irish Cream.
Food & Beverage Spirit Journal Announces the Hall of Fame A stunning American Whiskey is cited as the new "Top Spirit in the World," according to F. Paul Pacult's Spirit Journal. Plus, five spirits inducted i
Marketing Bacardi Announces Launch of New "Together" Campaign Bacardi announces the official launch of the "Bacardi Together" campaign.
Operations Diageo "Celebrate the Future" Hispanic Scholarship Program Now Accepting Applications Diageo announced the launch of its 2011 a Celebrate the Futurea (CTF) Hispanic Scholarship Program, now in its third year.
Operations Corona Extra to Sponsor 2011 Wisin y Yandel Concert Tour Corona Extra is excited to announce it will be the presenting sponsor for Wisin y Yandela s a El Regreso de los Vaquerosa 2011 U.S. Tour.
Operations Pisco PortA3n Wins Gold and Silver at Internationally Acclaimed Spirits Competition Pisco PortA3n has been awarded two gold medals and a silver medal at the Concours Mondial de Bruxelles 2011, one of the largest and most acclaimed int
Marketing The Paper Trail To most people, Rock, Paper, Scissors is a game of chance rather than one of skill, yet at Raven Lounge in Philadelphia, patrons forgo mathematical pr