On Thursday, December 3, 1200 guests were treated to an evening of ABSOLUT Exceptional Experiences as the brand unveiled its new ABSOLUT Drinks campaign, the iconic brand’s latest creative collaboration that brings the ABSOLUT cocktail world to life through renowned fashion photographer Ellen Von Unwerth and critically acclaimed actors Kate Beckinsale and Zooey Deschanel. Campaign focus cocktails including ABSOLUT Bloody, ABSOLUT Crush, ABSOLUT Tonic Twist and ABSOLUT Cosmo were served while guests enjoyed the evening’s festivities. The event was held at 508 W 37th Street in New York City.
With the tagline, ‘Every Drink is an Exceptional Experience,’ the new ads in the Drinks campaign are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance among today’s vodka connoisseurs. The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan.
ABSOLUT feature cocktails recipes:
ABSOLUT BLOODY
1 ½ parts ABSOLUT Vodka
3 parts tomato juice
½ part lemon juice
2 dashes hot sauce
2 dashes Worcestershire sauce
½ tsp horseradish
1 pinch salt
1 pinch pepper
Mix in a tall glass with ice. Garnish with a celery stalk.
ABSOLUT COSMO
1 ½ parts ABSOLUT CITRON
1 part cranberry juice
¾ part Hiram Walker Triple Sec
¼ part fresh limejuice
Mix ingredients in a cocktail shaker with ice. Strain into a cocktail glass. Garnish with an orange peel.
ABSOLUT TONIC TWIST
1 parts ABSOLUT Vodka
3 parts tonic water
Mix in a tall glass with ice. Garnish with a fresh lime twist.
ABSOLUT CRUSH
1 ½ parts ABSOLUT MANDRIN
3 parts fresh squeezed orange juice
1 part Hiram Walker Triple Sec
Mix in a cocktail glass with ice. Garnish with an orange slice.