Deerfield, Ill. – January 25, 2010 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is pleased to announce its stellar wins at the 2009 SIP Awards. (rA
“We are honored our brands earned both platinum and gold medals in the SIP Awards’ inaugural year,” said Kevin George, global chief marketing officer, Beam Global Spirits & Wine, Inc. “Because the competition judging panels consists of consumers from all over the world, the judging is completely unbiased and impartial, allowing for the liquid in the bottle to truly shine. These awards are a testament to the quality of craftsmanship that goes into each of our great-tasting products.”
The triple-distilled, super-premium Tres Generaciones family has a light finish and clean floral that rivals any super-premium tequilas on the market. Hornitos Tequila is a premium tequila made from 100 percent agave that consists of three variants. The Reposado variant leaves a complex and perfectly balanced, warm, mellow finish. (rA
The inaugural competition for the SIP Awards was held in Los Angeles, Calif., in November 2009. Winning spirits received platinum, gold, silver or bronze medals. It is one of the few international sprits competitions where the judging panel is solely made up of consumers through blind taste tests. A portion of all submission proceeds were donated to the American Red Cross.