The Charmer Sunbelt Group Appoints Key Executives

The Charmer Sunbelt Group (CSG), a leading wine and spirits distributor, is pleased to announce key appointments at their executive offices and across their network, effective July 1, 2010.

Greg Baird, currently EVP, Sales and Marketing is promoted to Chief Operating Officer of CSG. In his new role Greg will continue to report to Charles Merinoff, CEO. Mr. Baird will work closely with the CEO, the Board of Directors and the Executive Management team to achieve CSG's vision of being the Distributor of Choice. In this new role, all CSG Presidents and all corporate departments with the exception of Legal and Corporate Development will report to him.

Bob Catalani, currently President/CEO, Beverage Distributors in Colorado is promoted to Vice President, Sales at CSG, reporting to Greg Baird. Mr. Catalani, who will relocate to CSG'S New York headquarters, will be responsible for driving superior sales performance for CSG suppliers. Reporting to Bob will be the Directors of Business Development; VP, Wines; VP, National Accounts; VP, Sales Strategy; and the Director of Sales Support.

"I'm so pleased that Greg Baird will be working even closer with me and the executive team to establish and execute long range strategies across our organization. Additionally, having Bob Catalani join our executive team in New York will enhance our key supplier relationships and ensure we continue to build the brands we are so proud to represent." said Charles Merinoff.

In addition to these appointments at its corporate office, there are several promotions across CSG's multi-state network:

In Connecticut, Andrew Hillman, currently President, Connecticut Distributors (CDI) is appointed Chairman, CDI. Replacing Andrew as President, CDI will be Brian Albenze. Brian is currently CSG's Director of Business Development for Diageo/Moet Hennessey.

In Colorado, Joe Marotta, currently EVP/Alliance at Premier Beverage in Florida, is promoted to President, Beverage Distributors.

In Florida, Tim Sullivan, currently CSG's Director of Business Development for Bacardi, is promoted to General Manager, Alliance Division at Premier Beverage Company.

"The Charmer Sunbelt Group constantly evolves by challenging itself to be a world class organization. These appointments continue that evolution. We have always focused, and will continue to focus, on the talented associates within the organization by preparing them to take on increasing levels of responsibility. I am confident that Bob, Andrew, Brian, Joe, and Tim will excel in their new positions." said Greg Baird.