NEW YORK, June 10, 2010 – Vision Vodka is hitting the market as the first reasonably priced brand of luxury vodka in the United States. The wheat-based vodka distributed by Southern Wine & Spirits can be found in New York City at hotspots like Hudson Terrace as well as Astor Wines, retailing at $29.99 for 1 liter.
The makers of Vision attribute the vodka’s premium smooth taste to using the purest water found in Oregon and the best homegrown wheat. They employ the highest quality filtration, distilling Vision five times and utilize a special secret finishing process exclusively invented for Vision Vodka.
Vision’s production is not “batch” or “handcrafted” as those terms are a ruse to hide a small production. Vision went straight to the biggest players in the industry, getting their bottles from a factory capable of making 100,000 bottles a day. Vision’s distiller can fill 1,000 cases of product every day. Vision is poised for national and international expansion, systematically pervading New York City before taking over each state, one at a time.
Vision Vodka’s CEO David Moritz describes the design of the bottle as being created from “the inside out,” a design-vision realized by Mode Design Group. The quality and purity of the product is expressed in the clean and minimal product packaging. Vision’s unique confidence differentiates its product and brand from any other spirit on the market because it is the first true American luxury vodka. “It’s time for the USA to have the highest quality, purist, and most perfectly designed vodka in the world,” says Moritz.
David Moritz, who is also CEO of Society Awards, has spared no expense in designing the chic bottle for Vision Vodka. His company is responsible for creating the statuettes for MTV ‘s VMA’s, Movie Awards, GLAAD
Awards and the new statuettes for the 66th annual Golden Globes.