Everyone has a story. The BACARDÍ brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, BACARDÍ is the rum brand where the truth is better than any fiction.
To bring this passion to life, BACARDÍ has been on a global search to find extraordinary humans who fearlessly embrace life and boldly pursue their passions. The BACARDÍ Untameable film series has already brought to life stories of people as diverse as Cézar Augusto Rodrigues, a young Brazilian who found redemption from a world of gangs and violence through the circus, and John Ivers, an Indiana-based grandfather who built his own rollercoaster – ‘The Blue Flash’ – in his backyard.
Now the BACARDÍ Untameable film series has come to focus on incredible stories from those who practice their craft from behind the bar. First among these is Steve Schneider, the focus of a film premiered to 150 elite bartenders during Tales of the Cocktail. His story is now available to inspire all at www.youtube.com/BACARDI
About Steve Schneider
Steve Schneider is no ordinary bartender. After graduating top of his class he decided to sign up for the military. However, it wasn’t to last. Following a near-death accident that required major surgery, Steve was forced to leave the service. His military days behind him, Steve began bartending close to where he had been stationed in Washington DC. It was here that he discovered his true passion.
Naturally gifted behind the bar, Steve headed to New York City where he further honed his craft. Since then he has set the bartending world alight, winning awards globally and starring in the 2013 documentary Hey Bartender. If only to exaggerate Steve’s immense strength of spirit, he now makes a point of crushing ice and ingredients using oversized hammers and mallets.
Dima Ivanov, Senior Global Rum Category Director at Bacardi said “The Bacardí family’s story is characterized by an unwavering determination; “BACARDÍ Untameable Since 1862” is a salute to their incredible heritage, to pursuing your passions, and to an extraordinary rum.”
“These films are a recognition of that same spirit in extraordinary individuals across the globe. We want to celebrate their passion, and also inspire others with that same strength of character.”
For more information on “BACARDÍ Untameable Since 1862,” BACARDÍ rum and cocktail recipes, visit bacardi.com.