WHITE PLAINS, N.Y. – Heineken USA announced today the launch of “Heineken Inspire,” a series of invitation-only summer events featuring an eclectic mix of performances from today’s hottest artists including Cold War Kids, Fabolous, The Hold Steady, J. Cole, Matt & Kim, Ryan Leslie, Tito El Bambino and Wale. Keeping the crowds entertained all night will also be some of the most famous DJs in the country, including Joel Madden and the legendary Jazzy Jeff.
The four-city tour will kick-off May 21-22 in Miami, Fla., and then hit Chicago, NYC and LA. For two days in each city, Heineken Inspire will take-over an exclusive location and host a series of unique, intimate events featuring high-energy performances by DJs and chart-topping musical artists. The Heineken Inspire events are part of Heineken’s fully integrated retail and on-premise “Plug into Summer” program that is running nationwide during the Memorial Day through Labor Day summer period.
Heineken Inspire events will hit the following cities this summer presenting*:
Miami, FL – May 21 & 22
Friday, May 21
3pm – 7pm Heineken Summer Friday with DJ Irie
9pm – 1am DJ Chad Hugo, Cold War Kids and The Hold Steady
Saturday, May 22
2pm – 7pm Fabolous, DJ Irie and Wale
9pm – 1am MezclaSonic DJs and Tito El Bambino
Chicago, IL – June 25 & 26
Friday, June 25
3pm – 7pm Heineken Summer Friday with DJ Jazzy Jeff
9pm – 1am Los Babasonicos and MezclaSonic DJs
Saturday, June 26
2pm – 7pm D-Nice, J. Cole and Ryan Leslie
9pm – 1am Cold War Kids, Matt & Kim and DJ Vice
New York, NY – July 30 & 31
Friday, July 30
3pm – 7pm Heineken Summer Friday with DJ Atrak
9pm – 1am Cold War Kids, Rogue Wave and DJ Vice
Saturday, July 31
2pm – 7pm D-Nice, J. Cole and Wale
9pm – 1am Tito El Bambino and MezclaSonic DJs
Los Angeles, CA – August 27 & 28
Friday, August 27
3pm – 7pm Heineken Summer Friday with DJ Jazzy Jeff
9pm – 1am Los Babasonicos and MezclaSonic DJs
Saturday, August 28
2pm – 7pm D-Nice, Ryan Leslie and Fabolous
9pm – 1am The Hold Steady, Joel Madden and Rogue Wave
In addition to the musical performances, Heineken Inspire will feature other unique on-site experiences including a tasting area where attendees can grab an ice cold Heineken or Heineken Light on Draught and learn to pour the perfect pint with a little help from Steve Riley, Certified Cicerone, learn to play guitar with a free lesson courtesy of Fender, Heineken Heritage interactive exhibit, a game area where you can try your hand at tennis or jam out to your favorite song and an opportunity to upgrade your taxi experience by downloading the Heineken USA-sponsored Taxi Magic App.
“We’re excited to host an eclectic mix of top-notch, exclusive events this summer,” said Shane Hoyne, Senior Brand Director, Heineken USA. “Between the hot talent line-up, DJ’s, and other on-site experiences, we’ve created something truly remarkable.”
Advertising for Heineken Inspire includes local market print, radio and out-of-home. For more information and continued updates about Heineken Inspire events including exclusive behind-the-scenes footage, live performances and interviews with the artists, check out www.inspire.heineken.com.
*Dates and talent subject to change.