In December, we asked industry experts to weigh in on 2025 trends for One for the Road:
What do you predict will be the number-one cocktail or food trend in 2025?
Erin Lindstone, Sommelier, Barolo Grill, Denver, Colorado
A continuing trend on-premise is the rise of "alternative Nebbiolo"—expressions beyond Barolo, Barbaresco, and Langhe [wines]. Piedmont, especially Nebbiolo, is having a moment, with its lean texture, vibrant acidity, and unique minerality resonating with many. More guests are already enamored with Nebbiolo and eager to explore lesser-known regions. It's exciting to dig into these regions, and the more you dig, the more there is to discover.
In the upcoming year, challenges in the restaurant industry in regards to wine will likely include adapting to expanded wine sales in grocery stores and the potential return of tariffs. Changes in wine laws have impacted all sides of the business, particularly affecting small, unique producers and the distributors who bring them into various markets. Back in 2019, we had 25% tariffs on French wine that made a big impact on pricing of wine. It seems more of that may be in a future with Trump returning to office.
Josh Gandee, Partner, Focus on Health
In 2025, we can expect no-proof cocktails to take center stage. With alcohol consumption trending downward and new non-alcoholic options hitting the market almost every week, the demand for creative and sophisticated no-proof drinks is on the rise. As these options become a staple in bars, the caliber of no-proof cocktails will continue to elevate, setting a unique and flavorful standard for years to come.
Kevin Gillespie, Owner/Chef/Cookbook Author/Speaker, Nàdair, Atlanta, Georgia
I believe we’ll see a growing appreciation for cuisines that have been previously overlooked, like those of Scotland, Honduras and Guatemala. At Nàdair, we’re already tapping into this movement by showcasing the depth and nuance of Scotland’s food traditions. Diners today are seeking more than just a meal—they’re looking for stories, heritage-driven ingredients and flavors that feel authentic and surprising. For me, it’s about celebrating culture through the lens of food and giving these incredible cuisines their rightful place at the table.
Matthew Stock, National Beverage Manager, FSC Franchise Co.
Aside from specific cocktail trends likely to continue, namely the espresso martini and margarita variations, a more industry-focused prediction would be folly without the inclusion of an increased focus on global flavors, along with low-ABV or no-ABV offerings.
Pete Gaeth, Liquor Program Director, Voodoo Brewing Company
As we step into 2025, cocktails are becoming more than just a drink—they’re an experience. Consumers are seeking beverages with purpose and connection. Whether it’s a specialty cocktail that supports a local charity or a themed drink tied to a concert, sports team, or community event, people want more meaning behind their choices. These content-driven cocktails allow customers to feel part of something bigger, whether by contributing to a good cause or enhancing their event experience. The drink becomes more than a cocktail; it’s a story, a memory, and a moment they can feel good about.
Healthier Options: “Feel-Good Drinks”
Health-conscious choices are no longer a niche, they’re gaining momentum even in the cocktail industry. Consumers are increasingly drawn to beverages that align with their wellness goals, and this includes both NA (non-alcoholic) options and cocktails infused with health-boosting ingredients.
At Voodoo Brewing Company, we’ve been ahead of this trend for years by incorporating superfood powders like dragon fruit, butterfly pea flower, and turmeric into our cocktails. These natural infusions not only provide vibrant, eye-catching colors but are also packed with vitamins, nutrients, and antioxidants. In 2025, we expect an even stronger focus on these “feel-good drinks” as consumers prioritize enjoying a cocktail but in a more health-conscious way.
Sustainability
Sustainability remains a key priority for consumers as they become increasingly mindful of how their choices impact the planet. In the liquor industry, this means thoughtful production processes, eco-friendly packaging, and a focus on locally sourced ingredients.
Looking Ahead
As we move into 2025 and beyond, the demand for thoughtful, purposeful cocktails will only grow. Whether it’s through charitable partnerships, health-conscious ingredients, or sustainable practices, the modern consumer expects more from their drinks. They want beverages that are not only delicious and visually stunning but also crafted with care for the planet and the community.
At Voodoo Brewing Company, we’re proud to be at the forefront of these trends, offering cocktails that are meaningful, mindful, and memorable. Cheers to the future of drinking in a mindful and responsible way!
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