Purchase, NY (May 6, 2009) -- Pernod Ricard USA announces that Lauren Simkin, a veteran of the U.S. fine wine industry, has been appointed General Manager, Pernod Ricard USA Wines & Champagnes. Ms. Simkin will lead the development of the company’s portfolio in the U.S., reporting to Paul Duffy, Chairman and CEO, Pernod Ricard USA.
Before joining Pernod Ricard in 2007, Lauren held a series of progressively responsible sales and marketing management positions at Seagram and Southern Wine & Spirits. Said Duffy: “I am confident that Lauren’s strong experience, coupled with her successful track record at Pernod Ricard USA, will position our wines and champagnes business for continued success.”
Pernod Ricard USA also announces the reorganization of the Wines & Champagnes division to further strengthen its Route to Market. Effective July 1, 2009, the revamped team will include three geographic divisions and an Off-Premise National Accounts unit. As part of the reorganization, the following positions have been created, reporting to Ms. Simkin: four Division Wine Directors, a Director of Sales Strategy (responsible for developing Trade Marketing programs); and a Vice President, Marketing – Wines & Champagnes.
The following senior level personnel moves result from the reorganization:
• David Bonathan is promoted to West Division Wine Director, and John Romes, is promoted to Central Division Wine Director. The other Division Wine Directors and the Vice President, Marketing are expected to be appointed shortly.
• Joe Kelly, currently Division Wine Manager, Northeast, has been named Director of Sales Strategy.
“Our goal is to increase the competitiveness of Pernod Ricard USA in the Wines and Champagnes business. This new organization and the appointment of Lauren will help make this happen,” Duffy said.