August is named after Augustus, the first Emperor of Rome, who decided that this month would be the month of his greatest triumphs. Ironically, he died in August AD14. Do not follow in the footsteps of the first Roman Emperor and make sure that August is far from a dead month for your business.
While there are no outstanding holidays in the month of August, we have supplied you with a list of days that you can base your promotional efforts around. Don’t simply rely on the season’s good weather to get people through the doors, be proactive and give them no choice but to stop in!
August
National Sandwich Month
August 1
International Beer Day
National Girlfriend Day (Girls)
August 2
National Ice Cream Sandwich Day
August 3
National Watermelon Day
August 4
US Coast Guard Day
Chocolate Chip Day
Sisters Day
Friendship Day
August 6
National Root Beer Float Day
August 7
National IPA Day
August 8
National Dollar Day
August 9
National Polka Day
August 10
National S’mores Day
August 12
Vinyl Record Day
August 13
Filet Mignon Day
Left Handers Day
August 14
National Creamsicle Day
August 15
National Relaxation Day
August 16
National Rum Day
National Tell a Joke Day
August 17
National Vanilla Custard Day
August 18
National Bad Poetry Day
August 19
National Aviation Day
National Potato Day
August 20
Lemonade Day
August 21
Senior Citizens Day
August 24
National Waffle Day
August 25
National Whiskey Sour Day
August 29
Lemon Juice Day