Beer is one of the oldest and most popular beverages in history and, lately, specialty craft brewers have awaken a giant industry. Small and independent craft brewers have enjoyed continued growth in 2014 with increased volume of 18 percent in the first half of the year – that’s approximately 10.6 million barrels of beer – a staggering increase from 2013.
The sustained double-digit growth of craft beer shows the solid demand for full flavored beer in a variety of styles. Operators have the luxury problem of deciding which beers to feature as more and more brews appeal to the contemporary beer lover. So today, on National Drink a Beer Day, there is no better time to showcase the craft and specialty beers your bar offers.
The holiday comes in perfect timing with fall flavors and Oktoberfest, so strut your stuff and show your customers that you offer the best beer drinking experience in town!