The Shelf (April 2009)

ÍS Vodka
ÍS Vodka, pronounced “ice,” is a new entry to the high-end vodka category. Imported to the United States by Viking Glacier Spirits (U.S.) Inc., this ultra-premium blend of naturally pure Icelandic water and non-genetically modified wheat is distilled seven times. VGS is positioning the product to appeal to consumers of luxury products who are becoming ever more health-conscious.

For more information, visit www.isvodka.com.


Ron Abuelo 12 Años
The process of creating Ron Abuelo 12 Años takes advantage of the tropical climate of Panama, where its makers age distillates from estate-grown sugar cane in selected small oak barrels. The finished product is this dark rum, with a richer, rounder body than Ron Abuelo 7 Años. 

For more information, visit www.ronabuelorum.com.


Gran Centenario Leyenda
Leyenda is an extra añejo tequila with a light and sweet woodiness accentuated by aromatic flavors of oak, maple, roasted almonds and cloves. The dark amber color has glimmers of bright copper, and the spirit has a long and warm finish with hints of cinnamon. Gran Centenario is among the first tequilas to be given the extra añejo classification by The Tequila Regulatory Council (El Consejo Regulador del Tequila A.C.).

For more information, visit www.grancentenario.com.


Jose Cuervo Especial Silver
Marketers of Jose Cuervo developed Especial Silver with a single goal in mind: to make the smoothest tequila possible. Bottled immediately following distillation, Jose Cuervo Especial Silver, or Cuervo Silver, features a balanced aroma that combines spicy black pepper and hints of agave for a mix of sweetness and acidity on the palate, complemented by black pepper notes.

For more information, visit www.cuervo.com.


Seagram’s Grape Twisted Gin
Seagram’s Gin adds another flavor to its Twisted Gin family. Seagram’s Grape Twisted Gin joins Raspberry Twisted, Apple Twisted, Lime Twisted and Orange Twisted Gin Flavors. “Flavors play a major role in the spirits category,” said Abegail Domond, brand director for Seagram’s Gin, Pernod Ricard USA. “All of the Twisted Gin flavors have been very successful at bringing new consumers into the franchise by adding a unique ‘twist’ to our mixed drinks approach that appeals to the 25-plus consumer segment.”

For more information, visit www.seagramsginlive.com.


The Perfect Purée New Flavors
The expansion of the The Perfect Purée’s Culinary Traditions line is a response to today’s flavor trends. The new flavors — including Caramelized Pineapple Concentrate, Citrus Sensation Concentrate, Fruit of the Cocoa Purée, Mandarin/Tangerine Concentrate and Red Mixed Berry Purée — are made from perfectly ripe fruits carefully sourced around the world and are kosher-certified and natural, with no artificial additives, preservatives or colorings. All new products can be used in either culinary or beverage applications.

For more information, visit www.perfectpuree.com.