DUBLIN - Research and Markets (http://www.researchandmarkets.com/research/vvbhzz/craft_beer_market) has announced the addition of the "Craft Beer Market in the US 2015-2019" report to their offering.
The craft beer market in the US to grow at a CAGR of 18.3% and 16.72% in terms of revenue and volume, respectively, over the period 2014-2019.
This report covers the present scenario and the growth prospects of the craft beer market in the US for the period 2015-2019.
It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the craft beer market in the US. The market share of vendors is calculated on the basis of the sales of craft beer from supermarkets, drugstores, mass market retailers, convenience stores, clubs, and other retail chains. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, and the key trends that are emerging in the market.
The popularity of canned craft beer is gradually increasing in the US. Earlier, craft beer was served directly from casks or kegs rather than from bottles or cans. However, the market has seen an increase in the demand for canned craft beer. Currently, brewers are using cans for craft beer as aluminum cans have broader openings that keep the taste of the beer intact and consistent by keeping out oxygen and light. Moreover, with the help of these cans, the beer remains cold for longer and also adds to its aesthetic appeal.
According to the report, primarily driven by the increased demand for craft beer, the number of craft brewers is increasing in the US. As a result, new brewers and existing small and large brewers are introducing new product innovations in order to increase their consumer base.
Further, the report states that the lack of awareness among beer drinkers about the various brands and varieties available in craft beer is limiting the growth of the market.
To calculate the market size, this report includes revenue generated from the sales of the following craft beer:
- IPA (India pale ale)
- Seasonal
- Pale ale
- Amber ale
- Amber lager
- Wheat
- Bocks
- Fruit beer
- Others (other pale lagers, brewpub exclusive)
Key vendors
- D.G. Yuengling
- New Belgium Brewing
- Sierra Nevada Brewing
- The Boston Beer
- The Gambrinus
Other prominent vendors
- Anheuser-Busch
- Bell's Brewery
- Brooklyn Brewery
- Craft Brew Alliance
- Deschutes Brewery
- Dogfish Head Craft Brewery
- Duvel Moortgat
- Harpoon Brewery
- Lagunitas Brewing
- Matt Brewing
- MillerCoors
- Minhas Craft Brewery
- Oskar Blues Brewing
- Stone Brewing
For more information visit http://www.researchandmarkets.com/research/vvbhzz/craft_beer_market