Bar & Restaurant Expo, the premier event for hospitality professionals, is thrilled to announce Will Guidara—renowned restaurateur, bestselling author, co-producer of the FX series The Bear, and former co-owner of the legendary Eleven Madison Park—as the opening keynote speaker at the 2025 event. Guidara will take the stage on Tuesday, March 25, 2025 at 9:10 am to give his keynote presentation, "Unreasonable Hospitality – Pursuing Perfection in F&B."
In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. His groundbreaking approach—centered on creating a deep sense of belonging—also became a major influence on The Bear’s portrayal of hospitality.
He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.
Keynote Highlights:
How the Unreasonable Hospitality approach can drive revenue and guest loyalty
The power of intention, culture, and leadership in hospitality
Strategies for creating unforgettable moments that set your business apart
“At a time when the hospitality industry is evolving faster than ever, Will Guidara’s insights are not just inspiring—they’re essential,” said Tim McLucas, Market Leader, Hospitality Group at Questex. “His approach to leadership, hospitality, and creating unforgettable guest experiences will set the tone for an incredible three days of learning, networking, and innovation at Bar & Restaurant Expo.”
The opening keynote and Q&A with Will Guidara will take place at 9:15AM on Tuesday, March 25, 2025, at the Las Vegas Convention Center.
Bar & Restaurant Expo 2025 will bring together over 13,000 bar and restaurant owners, operators, and industry professionals for three days of immersive education, networking, and trend exploration. This keynote session is a can’t-miss opportunity to hear directly from one of the most influential figures in the F&B industry.
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Plan to Attend or Participate in Our Events:
- 2025 Bar & Restaurant Expo, March 24-26, 2025, Las Vegas, Nevada. Register Now!
- 2025 Bar & Restaurant Expo Denver, October 26-28, 2025, Denver, Colorado
To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo 2025 in Las Vegas. Visit BarandRestaurantExpo.com.
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