Bar & Restaurant Expo, the leading event for food and beverage professionals, is thrilled to announce a keynote presentation by the legendary Dale DeGroff, Founder of DeGroff Spirits, Author of The New Craft of the Cocktail, and Partner in Beyond the Glass. The keynote session, titled "Beyond the Glass - Exploring Unexpected Directions in Beverage Innovation," will take place on Wednesday, March 26, 2025, from 11:00 am to 11:45 am PDT at the Las Vegas Convention Center, South Hall.
As the beverage industry continues to evolve, operators are searching for fresh ideas to increase profitability and enhance guest experiences. DeGroff, known as "King Cocktail" for his pioneering influence in modern mixology, will dive into strategies that go beyond traditional beverage programs. His session will highlight actionable insights on how to maximize impact, optimize efficiency, and differentiate in a competitive market, showcasing how bold innovation can transform beverage programs into powerful business advantages.
"We are honored to welcome Dale DeGroff to the Bar & Restaurant Expo 2025 stage," said Tim McLucas, Market Leader, Hospitality Group at Questex. "His expertise and forward-thinking approach to beverage innovation align perfectly with our event’s mission to power the future of hospitality. Attendees will gain invaluable insights to help them elevate their beverage programs and drive profitability."
Bar & Restaurant Expo is set to bring together 13,000+ bar and restaurant professionals from around the world, offering immersive experiences, hands-on workshops, and access to the latest trends and solutions in the food and beverage industry.
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Plan to Attend or Participate in Our Events:
- 2025 Bar & Restaurant Expo, March 24-26, 2025, Las Vegas, Nevada. Register Now!
- 2025 Bar & Restaurant Expo Denver, October 26-28, 2025, Denver, Colorado
To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo 2025 in Las Vegas. Visit BarandRestaurantExpo.com.
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