Leading Chain Restaurants, Hotels, Casinos and Cruise Lines that actively participate in beverage promotions recognized as VIBE and Johnson & Wales University faculty presented the 2015 VIBE VISTA Awards during the VIBE Conference in Las Vegas last week.
Operators were asked to submit materials and supporting details used in their beverage promotions to the faculty at Johnson & Wales University, headed by Edward Korry. To insure efficient, fair and unbiased judging and analysis, the VIBE Conference partnered with Johnson & Wales to evaluate all submitted materials.
Awards were judged for both Multi-Unit Chain Restaurants and for Hotels, Casinos & Cruise Lines in the following categories.
- Wine Program
- Beer Program
- Spirits Program
- Adult Alcohol-Free Program
- Menu Program
- Special Event
- Responsible Alcohol Service
Submitted materials were judged on the criteria below:
- How the promotion supports or expands the overall strategic aims.
- Unique attributes of the promotion or event.
- Demonstration of breadth and selection (depth) of products for the promotion
- Marketing, point of sale, promotional support
- Server training
- Evidence of overall results – sales and profitability
- Social responsibility messaging
And the Winner are:
Best Beer Program – Hotel
Presented By: Anheuser-Busch
Winner: Celebrity Cruises
Best Beer Program – Chain
Presented By: New Belgium Brewing
Winner: Old Chicago Pizza & Taproom
Best Spirits Program – Hotel
Presented By: Campari America
Winner: Walt Disney Parks & Resorts
Best Spirits Program – Chain
Presented By: William Grant & Sons
Winner: Hard Rock Café
Best Wine Program – Hotel
Presented By: Folio Fine Wine Partners
Winner: Hyatt Hotels & Resorts
Best Wine Program – Chain
Presented By: Treasury Wine Estates
Winner: Fleming’s Prime Steakhouse & Wine Bar
Best Adult Alcohol Free Program – Chain
Presented By: Monin Gourmet Flavorings
Winner: TGI Friday’s
Best Special Event Program – Hotel
Presented By: Beam Suntory
Winner: InterContinental Hotel Group
Best Special Event Program – Chain
Presented By: Jackson Family Wines
Winner: Bertucci’s
Best Menu – Hotel
Presented By: Edrington Americas
Winner: BOUND bar by Salvatore Calabrese, Cromwell - Las Vegas Hotel
Best Menu – Chain
Presented By: Finest Call Premium Cocktail Mixers
Winner: Hard Rock Café
Best Responsible Alcohol Service
Presented By: National Restaurant Association
Winner: Dave & Busters