While many of the tried-and-true strategies still work, new ideas, approaches and media now make promotions more appealing a and therefore effective

To mark McGillin's Olde Ale House's sesquicentennial, hundreds of Philadelphians descended on the bar for a birthday celebration at its Black-Tie Beef

Product photos and information on: McCain Signature Crescent Cut Fries, atmosphere A/V entertainment system, PulseCode Locks and Bag End Loudspeaker S

Product photos and information on: Martini & Rossi Prosecco, 2009 Lake Sonoma Winery Russian River Valley Chardonnay, Little Black Dress Sauvignon Bla

Product photos and information on: Newcastle Summer Ale, Rheingold Beer, Draft Master Beer Dispensing System and Dogfish Head Bitches Brew.

Product photos and information on: Dreyeras 30-Second Shakes & Smoothies, Jade Absinthes, Smirnoff Mango and Smirnoff Peach, Maker's 46, Koloa Premi

Using social media strategically can make your promotion a success. How do you actually get results? Hereas how to attract traffic for your next pro

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you ne

Welcome all guests to your bar with these alcohol-free concoctions that are just as lucrative a and tasty a as any other cocktail on your menu.

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to b