Brand matters to customers who order vodka at bars, nightclubs, restaurants, and other outlets serving alcohol beverages, according to the soon-to-be-

Whether served neat, on the rocks or mixed with bitters or simple syrup, bourbonas sweet and smoky taste enhances any cocktail. Having a few creativ

Dirk Smith, president of Sports Destination Network, formerly the travel director of the San Francisco Giants, knows a few things about what makes a s

Baseball season is right around the corner, and bars such as The Post Sports Bar & Grill in St. Louis are creating fantasy drafts, shot giveaways and

At The G.R.E.A.T Grille Group's four sports bar locations, the March Madness tournament takes on a whole new life, especially when $10,000 is at stake

On March 17, Guinness & Co. is teaming up with millions of legal-drinking-age people all around the world to celebrate St. Patrick's Day by attempting

The Avion Tamarindo Margarita was recently crowned the World's Greatest Margarita at the Sixth Annual World Margarita Championship held in Tucson, Ari

Courvoisier, the cognac house of Beam Inc., has announced a new partnership with basketball superstar and entrepreneur Shaquille OaNealas entertai

For the seventh consecutive year, the Brewers Association will recognize American Craft Beer Week (ACBW), a celebration of U.S. craft brewers across t

Continuing a program of rapid expansion, San Franciscoas homegrown Slim Spirit LLC announces a new partnership with R&R Marketing of New Jersey.